youtube marketing strategies how to get thousands of youtube channel subscribers and millions of video views with david walsh

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Youtube Marketing Power How To Use Video To Find More Prospects Launch Your Products And Reach A Massive Audience

Author : Jason Miles
ISBN : 9780071830546
Genre : Business & Economics
File Size : 42. 26 MB
Format : PDF, Docs
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Explains how to use YouTube videos to drive traffic to websites to increase sales, describing how to increase brand loyalty and avoid common mistakes.


Author : Patrick Hanlon
ISBN : 9780743288828
Genre : Business & Economics
File Size : 43. 59 MB
Format : PDF
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In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Video Marketing For Dummies

Author : Kevin Daum
ISBN : 9781118240489
Genre : Business & Economics
File Size : 76. 62 MB
Format : PDF, Kindle
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Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.

How To Make Money With Youtube Earn Cash Market Yourself Reach Your Customers And Grow Your Business On The World S Most Popular Video Sharing Site

Author : Brad Schepp
ISBN : 9780071626187
Genre : Business & Economics
File Size : 49. 78 MB
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“How Can I Profit from YouTube®?” Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about: Planning, creating, and sharing your own videos that "don't suck" What makes a video go viral Harnessing YouTube's power for branding, advertising, and fundraising Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.

Content Inc How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses

Author : Joe Pulizzi
ISBN : 125958965X
Genre : Business & Economics
File Size : 23. 69 MB
Format : PDF, ePub, Mobi
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The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.

Life Unlocked

Author : Sromovasam S. Pillay
ISBN : 9781605291055
Genre : Self-Help
File Size : 74. 63 MB
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Winner of a Books for a Better Life Award Many people who find themselves "stuck" in life are vaguely aware that fear is responsible for holding them back. Whether it's a fear of intimacy, mortality, success, or failure, the majority of us experience an inhibiting fear at some point in our lives. Naming these fears and examining them is critical to becoming aware of and, eventually, overcoming them. Life Unlocked draws from cutting-edge research in human psychology and neuroscience to illuminate the ways in which fear applies a brake to our movement through life. Informed by the latest breakthroughs in brain imaging and psychiatry, Dr. Pillay offers readers an enlightening understanding of how our brains work and physically process feelings of fear and anxiety. Based on this research, and his extensive clinical experience with patients, Dr. Pillay has developed 7 essential lessons to help move people past their fears: What you don't know can hurt you Dread is not something you feel; it is something you attend to If it's hard to change, it is not unchangeable We all know that we fear failure, but fear of success is equally relevant Attachments are not just crucial to survival; they affect your physiology Fear-based prejudice may register entirely outside of awareness Trauma can impact the developing brain In Life Unlocked, Dr. Pillay examines a wide breadth of issues and shares real examples from his practice to show readers that when they are able to move past the things that limit them, they can truly unlock their potential, and their lives.

The Legal Environment Of Business Text And Cases

Author : Frank Cross
ISBN : 1285428943
Genre : Education
File Size : 43. 80 MB
Format : PDF, Kindle
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Comprehensive, authoritative, and cutting-edge, THE LEGAL ENVIRONMENT OF BUSINESS combines a classic black letter law approach with an interesting and accessible reader-friendly format. The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master the material and apply what you have learned to real-world issues, and the text offers an unmatched range of support resources, including innovative online study tools that help you work effectively and maximize your results. It’s no wonder THE LEGAL ENVIRONMENT OF BUSINESS is used by more colleges and universities than any other legal environment text. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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