thumbonomics the essential business roadmap to social media mobile marketing

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Medienkommunikation In Bewegung

Author : Jeffrey Wimmer
ISBN : 9783531193755
Genre : Social Science
File Size : 54. 93 MB
Format : PDF, ePub
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​​​​In heutigen Gesellschaften stehen soziale, informationelle und räumliche Mobilität und digitale Kommunikationsmedien in einem engen Zusammenhang. Medien werden dabei nicht nur immer mobiler, sondern die Menschen verwenden sie auch zunehmend zum Zwecke kommunikativer Mobilität. Die vielfältigen Dimensionen individueller wie gesellschaftlicher Mobilitäts- und Mobilisierungsprozesse werden aus einer kommunikations- und mediensoziologischen Perspektive sowohl theoretisch als auch empirisch verortet. Dabei werden die Erträge bisheriger Forschungsansätze kritisch reflektiert und ein Blick auf zukünftige Forschungsherausforderungen geworfen und damit neue Impulse für die Diskussion geliefert.

The Findability Formula

Author : Heather F. Lutze
ISBN : 0470445645
Genre : Business & Economics
File Size : 69. 61 MB
Format : PDF, Kindle
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

What The Anti Federalists Were For

Author : Herbert J. Storing
ISBN : 0226775801
Genre : Law
File Size : 81. 13 MB
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The Anti-Federalists, in Herbert J. Storing's view, are somewhat paradoxically entitled to be counted among the Founding Fathers and to share in the honor and study devoted to the founding. "If the foundations of the American polity was laid by the Federalists," he writes, "the Anti-Federalist reservations echo through American history; and it is in the dialogue, not merely in the Federalist victory, that the country's principles are to be discovered." It was largely through their efforts, he reminds us, that the Constitution was so quickly amended to include a bill of rights. Storing here offers a brilliant introduction to the thought and principles of the Anti-Federalists as they were understood by themselves and by other men and women of their time. His comprehensive exposition restores to our understanding the Anti-Federalist share in the founding its effect on some of the enduring themes and tensions of American political life. The concern with big government and infringement of personal liberty one finds in the writings of these neglected Founders strikes a remarkably timely note.

A Short Guide To A Happy Life

Author : Anna Quindlen
ISBN : 9781407058511
Genre : Body, Mind & Spirit
File Size : 90. 3 MB
Format : PDF, ePub, Mobi
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In this treasure of a book, Anna Quindlen, the bestselling novelist and columnist, reflects on what it takes to 'get a life' - to live deeply every day and from your own unique self, rather than merely to exist through your days. Anna Quindlen uses her candid, heart-to-heart voice to show us how good life really is: 'Life is made of moments, small pieces of glittering mica in a line stretch of gray cement. It would be wonderful if they came to us unsummoned, but particularly in lives as busy as the ones most of us lead now, that won't happen. We have to teach ourselves how to live, really live-to love the journey, not the destination.'But how to live from that perspective? To fully engage in our days? In this, an unusual and beautiful book, Quindlen guides us with an understanding that come from knowing how to see the view, the richness in living.

Zeke Meeks

Author : D. L. Green
ISBN : 1479557714
Genre : Juvenile Fiction
File Size : 47. 48 MB
Format : PDF, ePub
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Like any third-grade boy, Zeke Meeks has his share of problems. His little sister sings embarrassing princess songs around his friends. He has a deep, dark secret that no one can find out about. (Psst...he's terrified of bugs!) And his biggest enemy is a tiny, evil girl with razor-sharp fingernails. It's Zeke Meeks versus the world!

Neighbors At War

Author :
ISBN : 9780985697815
Genre :
File Size : 63. 2 MB
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Ecom Hell

Author : Shirley Tan
ISBN : 0615786871
Genre : Electronic commerce
File Size : 79. 89 MB
Format : PDF, Docs
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About the Book: Foreword by Bryan Eisenberg In Ecom Hell, Shirley Tan wants to share what she learned in ecommerce to make sure you can avoid getting burned! Shirley Tan started her ecommerce business on a shoe string budget and sold it to a NASDAQ traded corporation. How? She developed systems and efficiencies that made her business hugely profitable and a prime acquisition target. She shares the lessons she learned in this book Ecom Hell is aimed at entrepreneurs building ecommerce business, adventurers who are considering an ecommerce adventure, technically savvy executives who want to get an insiders' guide, information technology professionals who want to benchmark their ecommerce business practice and anyone who has an interest in getting a good grasp of what really goes on in an e-commerce business. The book is filled with tips and checklists on what it really takes to start, run and grow your business and it'll soon become a go-to guide for managers and staff! Here is some of what you'll get from Ecom Hell:* Identifies what areas in ecommerce you should FOCUS on so you maximize your revenues and growth.* The 7 category metrics that drive EVERY ecommerce business and how to measure them so you win.* The 10 BIG mistakes most ecommerce entrepreneur makes and how to avoid them so you can improve your chances of success in ecommerce.* Easy steps to picking niche markets like winning racehorses so you know the winners from the dogs.* Detailed check list on what to look for in an ecommerce platform.* 11 tips on how you can increase your website conversions. Are you flirting with the idea of your own ecommerce business? Shirley's Ecom Hell takes you through the nitty-gritty of running an ecommerce business. It is a behind-the-scenes look at what can make or break your ecommerce business. Ecom Hell walks you through:* How to get started on a shoestring budget so you'll have plenty of resources available to fund your growth.* How to "cherry pick" your competitors so you ALWAYS win in a head to head contest.* How to buy an existing ecommerce business so you can avoid the "slow start."* How to sell your business so you can retire and have financial security. Shirley fields frequent questions about the title of her book. Why Ecom Hell? She says, "I believe business success is a combination of strategic planning and excellent execution, helped often by a heavy dose of optimism. I understand the value of optimism as it carries many an entrepreneur through a rough day or two. However, I also believe is anticipating worst case scenarios to avoid them at all costs. This is the impetus behind Ecom Hell: I'll help you face the pitfalls that can be part of ecommerce business building; and give you the best practices to use to navigate your way around these potentially hellish situations. Ecom Hell is going to help you build your own ecom heaven!" "Shirley is an incredible entrepreneur that experienced hands on every aspect it takes to make an ecommerce business successful. Regardless of the stage of your ecommerce business, Shirley provides excellent foresight into how to make it to the next level."-Jennifer Fallon, CEO, The Aspen Brands Company, & "Shirley Tan is the real deal. As an inquisitive entrepreneur, she always asks all the right questions, and now she is sharing all the right answers for creating a successful ecommerce business. Her book is detailed, insightful, and comprehensive, and will become a must-have for all E-com business owners. Not only has she done it herself, but she knows how to identify and document the things that helped her become successful. Sharing this wealth of knowledge is only part of what makes her not only a great author, but a great person as well."-Todd Malicoat, SEO, Faculty Market

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