this means this this means that a users guide to semiotics 2 edition

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This Means This This Means That

Author : Sean Hall
ISBN : UOM:39015074083240
Genre : Art
File Size : 82. 33 MB
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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

Visible Signs Second Edition

Author : David Crow
ISBN : 9782940411429
Genre : Design
File Size : 66. 94 MB
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Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.


Author : Daniel Chandler
ISBN : 0415351111
Genre : Language Arts & Disciplines
File Size : 84. 76 MB
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Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: * What is a sign? * Which codes do we take for granted? * What is a text? * How can semiotics be used in textual analysis? * Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at:

No More Rules

Author : Rick Poynor
ISBN : 1856692299
Genre : Graphic arts
File Size : 58. 93 MB
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With the international take-up of new technology in the 1990s, designers and typographers reassessed their roles and jettisoned existing rules in an explosion of creativity in graphic design. This book tells that story in detail, defining and illustrating key developments and themes from 1980-2000.

Handbook Of Semiotics

Author : Winfried Nöth
ISBN : 0253209595
Genre : Language Arts & Disciplines
File Size : 90. 56 MB
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"This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General

The Critique Handbook

Author : Kendall Buster
ISBN : 0131505440
Genre : Art
File Size : 84. 81 MB
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Benefiting all visual artists regardless of their level of expertise, this book enables reader to deal with the important instructional studio classroom activity of critiquing art works. Covers such fundamentals as how to prepare for a critique, how to look at work formally, and basic terms used in critique. For all visual artists.

Decoding Design

Author : Maggie Macnab
ISBN : 1440315302
Genre : Design
File Size : 45. 60 MB
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Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

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