the relationship of body weight and skepticism towards advertising

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The Relationship Of Body Weight And Skepticism Towards Advertising

Author : Sabrina Brauneis
ISBN : 9783658148614
Genre : Business & Economics
File Size : 69. 75 MB
Format : PDF
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Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study’s findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women.

Eradicating Terrorism From The Middle East

Author : Alexander R. Dawoody
ISBN : 9783319310183
Genre : Law
File Size : 79. 88 MB
Format : PDF, ePub
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This book analyzes the contributing factors responsible for the emergence of terrorism in the Middle East with specific case studies based on empirical data that anchors the analyses in real life observation and posits unbiased, bipartisan solutions. Terrorists are targeting civilian populations around the world and increasing pressure on civil liberties, public policy and democratic institutions. With the defeat of one terrorist organization several more take its place. This book includes case studies in public administration initiatives from various Middle Eastern countries, and investigates regulation, public information, monetary and financial responsibilities, security, and civic infrastructure as possible solutions to this ever-worsening problem. With terrorism emerging as a major global policy issue this book speaks to global security and public policy and administrative issues in the Middle East, and will be of interest to researchers in terrorism and security in the Middle East, public administration, international relations, political economy, and to government officials, security analysts and investors.​

Unbearable Weight

Author : Susan Bordo
ISBN : 0520930711
Genre : Social Science
File Size : 23. 27 MB
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"Unbearable Weight is brilliant. From an immensely knowledgeable feminist perspective, in engaging, jargonless (!) prose, Bordo analyzes a whole range of issues connected to the body—weight and weight loss, exercise, media images, movies, advertising, anorexia and bulimia, and much more—in a way that makes sense of our current social landscape—finally! This is a great book for anyone who wonders why women's magazines are always describing delicious food as 'sinful' and why there is a cake called Death by Chocolate. Loved it!"—Katha Pollitt, Nation columnist and author of Subject to Debate: Sense and Dissents on Women, Politics, and Culture (2001)

Advertising And Selling

Author : Frederick C. .Kendall
ISBN : UOM:39015080359931
Genre : Advertising
File Size : 48. 81 MB
Format : PDF
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Building Strength Alan Calvert The Milo Bar Bell Company And The Modernization Of American Weight Training

Author :
ISBN : 9780549679097
Genre :
File Size : 23. 8 MB
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Using historians Allen Guttmann's and Melvin Adelman's theories on sport and modernity, this dissertation argues that Alan Calvert was the pivotal figure in the modernization of American weight training. His first book, The Truth about Weight Lifting, did more than expose the professional strongman's tricks. It also urged Americans to create an association for the sport that would regulate competitions, create rules and standards for equipment, decide on a definitive set of lifts, and keep official records. Calvert's suggestions resulted in the formation of the American Continental Weight-Lifters' Association, the first national governing body for weightlifting in the United States.

Fat History

Author : Peter N. Stearns
ISBN : 9780814739822
Genre : History
File Size : 85. 49 MB
Format : PDF, ePub
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The modern struggle against fat cuts deeply and pervasively into American culture. Dieting, weight consciousness, and widespread hostility toward obesity form one of the fundamental themes of modern life. Fat History explores the meaning of fat in contemporary Western society and illustrates how progressive changes, such as growth in consumer culture, increasing equality for women, and the refocusing of women's sexual and maternal roles have influenced today's obsession with fat. Brought up-to-date with a new preface and filled with narrative anecdotes, Fat History explores fat's transformation from a symbol of health and well-being to a sign of moral, psychological, and physical disorder.

Your Body Is Your Barbell

Author : BJ Gaddour
ISBN : 9781623363833
Genre : Health & Fitness
File Size : 28. 36 MB
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The most efficient and effective exercises for a leaner, more muscular physique using the Bodyweight Eight No weights. No machines. No space. No hassles! With Your Body is Your Barbell, a reader will have no excuse not to get into the best shape of his or her life…simply, easily, and in just 4 weeks in the convenience of his or her own home. How? Using nothing more than what God blessed—a body with unlimited potential. Metabolic training expert BJ Gaddour, CSCS, who Men's Health magazine calls one of the "100 Fittest Men of All Time," has created a remarkably efficient and effective body-transforming diet and workout program based on just a handful of simple moves, the Bodyweight Eight. These no-equipment-required exercises are all one needs to build a strikingly symmetrical, perfectly proportioned, and classically beautiful physique, just like BJ's. (Not long ago, he was a fat guy with bad knees and an addiction to ice cream sundaes.) But it doesn't stop there. Once readers master each legendary fitness feat with perfect form, he will use BJ's "Sweat Spectrum," scalable, step-by-step progressions to go from ground zero to super hero. From these exercise variations, readers can construct hundreds of personalized workouts. Dozens of sample workouts are already demonstrated through big, bold how-to photographs within the book, and organized by goal, duration, intensity, and targeted body zone. This is the only book a man or woman needs to achieve the body he or she has always wanted anywhere…and without gear.

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