the law of reputation and brands in the asia pacific

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The Law Of Reputation And Brands In The Asia Pacific

Author : Andrew T. Kenyon
ISBN : 9781107017726
Genre : Business & Economics
File Size : 23. 25 MB
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Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.

Asia Pacific Trade And Investment Review

Author :
ISBN : IND:30000100311921
Genre : Asia
File Size : 62. 13 MB
Format : PDF, Kindle
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Copyright Law Digital Content And The Internet In The Asia Pacific

Author : Brian F. Fitzgerald
ISBN : STANFORD:36105064230753
Genre : Computers
File Size : 69. 15 MB
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Copyright law, digital content and the Internet in the Asia-Pacific provides a unique insight into the key issues facing copyright law and digital content policy in a networked information world. It emanates from a landmark conference - The First International Forum on the Content Industry and Intellectual Property - organised by Queensland University of Technology (QUT), The ARC Centre of Excellence for Creative Industries and Innovation (CCi) and East China University of Political Science and Law (ECUPL) in Shanghai in 2007. The book features chapters from a wide range of experts in their respective fields from across the Asia-Pacific region, including Australia, the People's Republic of China, Hong Kong, Indonesia and Singapore. Some of the areas examined include the new digital environment, digital content policy, the networked information economy, copyright law and new media. The book provides a timely and scholarly appraisal of the legal and policy considerations facing anyone trying to regulate, sponsor or utilise the vast array of new media and content platforms now available.

Asian Brand Strategy

Author : M. Roll
ISBN : 9780230513068
Genre : Business & Economics
File Size : 57. 66 MB
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This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Business Asia

Author :
ISBN : UCSD:31822017458530
Genre : Asia
File Size : 68. 95 MB
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Big In Asia

Author : Michael Backman
ISBN : 9780333985113
Genre : Business & Economics
File Size : 65. 24 MB
Format : PDF, ePub
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So you want to be Big in Asia? You want to be a business success, to move effectively between cultures and win where others have lost. But doing business in Asia can be tough. Even for locals. The large populations mean that the potential is high. But then so too are the obstacles. The law might offer little protection, good information is hard to come by, local employees might be difficult to manage, and consultants and brokers appear from everywhere to offer 'help' but who to trust? Clearly, it's a game built for insiders, but where are the entry points? Sometimes succeeding in Asia simply means not losing money. But expectations are there to be met. Here are twenty-five stratagems to help you do just that. Twenty-Five stratagems to get you thinking. Twenty-Five to help you get ahead in the game. BIG in Asia presents a new way of looking at the Asian puzzle. Michael Backman's hard-hitting, on-the-ground detailed analysis of corporate Asia is combined with Charlotte Butler's business school approach and experience to provide a fresh and winning program to guide you through the complexities of Asia's business environment. For the first time, BIG in Asia combines management school theory with the grit of Asian corporate realities in a single volume.

Marketing Insights For The Asia Pacific

Author : Siew Meng Leong
ISBN : 9971645327
Genre : Marketing
File Size : 49. 27 MB
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Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

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