second that emotion how decisions trends movements are shaped

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Second That Emotion

Author : Jeremy D. Holden
ISBN : 9781616146658
Genre : Psychology
File Size : 23. 47 MB
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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed. For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture. From the Hardcover edition.

More Damned Lies And Statistics

Author : Joel Best
ISBN : 0520930029
Genre : Social Science
File Size : 52. 81 MB
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In this sequel to the acclaimed Damned Lies and Statistics, which the Boston Globe said "deserves a place next to the dictionary on every school, media, and home-office desk," Joel Best continues his straightforward, lively, and humorous account of how statistics are produced, used, and misused by everyone from researchers to journalists. Underlining the importance of critical thinking in all matters numerical, Best illustrates his points with examples of good and bad statistics about such contemporary concerns as school shootings, fatal hospital errors, bullying, teen suicides, deaths at the World Trade Center, college ratings, the risks of divorce, racial profiling, and fatalities caused by falling coconuts. More Damned Lies and Statistics encourages all of us to think in a more sophisticated and skeptical manner about how statistics are used to promote causes, create fear, and advance particular points of view. Best identifies different sorts of numbers that shape how we think about public issues: missing numbers are relevant but overlooked; confusing numbers bewilder when they should inform; scary numbers play to our fears about the present and the future; authoritative numbers demand respect they don’t deserve; magical numbers promise unrealistic, simple solutions to complex problems; and contentious numbers become the focus of data duels and stat wars. The author's use of pertinent, socially important examples documents the life-altering consequences of understanding or misunderstanding statistical information. He demystifies statistical measures by explaining in straightforward prose how decisions are made about what to count and what not to count, what assumptions get made, and which figures are brought to our attention. Best identifies different sorts of numbers that shape how we think about public issues. Entertaining, enlightening, and very timely, this book offers a basis for critical thinking about the numbers we encounter and a reminder that when it comes to the news, people count—in more ways than one.

The Feminine Mystique 50th Anniversary Edition

Author : Betty Friedan
ISBN : 9780393239188
Genre : Social Science
File Size : 81. 21 MB
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“If you’ve never read it, read it now.”—Arianna Huffington, O, The Oprah Magazine Landmark, groundbreaking, classic—these adjectives barely do justice to the pioneering vision and lasting impact of The Feminine Mystique. Published in 1963, it gave a pitch-perfect description of “the problem that has no name”: the insidious beliefs and institutions that undermined women’s confidence in their intellectual capabilities and kept them in the home. Writing in a time when the average woman first married in her teens and 60 percent of women students dropped out of college to marry, Betty Friedan captured the frustrations and thwarted ambitions of a generation and showed women how they could reclaim their lives. Part social chronicle, part manifesto, The Feminine Mystique is filled with fascinating anecdotes and interviews as well as insights that continue to inspire. This 50th–anniversary edition features an afterword by best-selling author Anna Quindlen as well as a new introduction by Gail Collins.

The Psychology Of Advertising

Author : Bob M. Fennis
ISBN : 9781136988226
Genre : Psychology
File Size : 27. 48 MB
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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assists student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.

What We Know About Emotional Intelligence

Author : Moshe Zeidner
ISBN : 9780262291613
Genre : Psychology
File Size : 49. 79 MB
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Emotional intelligence (or EI)--the ability to perceive, regulate, and communicate emotions, to understand emotions in ourselves and others--has been the subject of best-selling books, magazine cover stories, and countless media mentions. It has been touted as a solution for problems ranging from relationship issues to the inadequacies of local schools. But the media hype has far outpaced the scientific research on emotional intelligence. In What We Know about Emotional Intelligence, three experts who are actively involved in research into EI offer a state-of-the-art account of EI in theory and practice. They tell us what we know about EI based not on anecdote or wishful thinking but on science. What We Know about Emotional Intelligence looks at current knowledge about EI with the goal of translating it into practical recommendations in work, school, social, and psychological contexts.

Educational Screen Audio Visual Guide

Author :
ISBN : UVA:X030690434
Genre : Audio-visual education
File Size : 39. 95 MB
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Law And Justice As Seen On Tv

Author : Elayne Rapping
ISBN : 9780814775615
Genre : Law
File Size : 53. 62 MB
Format : PDF, Kindle
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Historians consider the previous century to have been one of the most violent periods in human history. As we move into an era where violence is sanitized and normalized in the media, and depicted as glamorous and fun, how will we relate to the violence in our midst? Why do people and their governments choose to engage in violent activity? How to peaceful people who live under violent conditions such as warfare or domestic abuse make sense of it? Catherine Besteman tackles these questions in this multi-disciplinary anthology that explores the topic of violence from a wide variety of perspectives. The first section focuses on state violence and deals with nationalism, warmaking and the Nazi genocide. The second section treats the question of anti-state violence with essays on the IRA, Sihk rebels and the paramilitary conflict in the Balkans. The third section examines criminal violence such as armed robbery, murder and sexual assualt while the final section explores how ordinary citizens respond when their societies are suffused with violence. Combining classic essays by Max Weber and Hannah Arendt, with contemporary treatments by leading scholars such as Michael Taussig and Julie Peteet, this anthology is designed for course use and is accessible to undergraduate and graduate students. Contributors: Max Weber, Charles Tilly, Hannah Arendt, Zygmunt Bauman, Martha Crenshaw, Deborah Poole, Cynthia Mahmood, Begonia Aretxaga, Rhonda Copelon, Jack Katz, Deborah Cameron, Elizabeth Fraser, Michael Taussig, Julie Peteet, Nancy Scheper-Hughes, and Carolyn Nordstrom.

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