marketing espionage how to spy on yourself your prospects and your competitors to dominate online

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The Findability Formula

Author : Heather F. Lutze
ISBN : 0470445645
Genre : Business & Economics
File Size : 60. 35 MB
Format : PDF, Mobi
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To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

People Analytics In The Era Of Big Data

Author : Jean Paul Isson
ISBN : 9781119050780
Genre : Business & Economics
File Size : 78. 29 MB
Format : PDF, ePub, Mobi
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"This book will be the ultimate guide for integrating analytics into a company's HR business practices. It provides an actionable framework to leverage predictive analytics at every stage of the hiring process and talent management. The author focuses on integrating analytics across the entire cycle of talent workforce management and planning. The book offers people analytics' case studies from a variety of industries and companies from small and medium sized organizations to large multinational companies. Finally the book focuses on integrating analytics across the entire cycle of talent workforce management and planning; while most books focus on one -- integrating them together and covering the entire hiring cycle is still a relatively new idea"--

Make Difficult People Disappear

Author : Monica Wofford
ISBN : 9781118273807
Genre : Business & Economics
File Size : 28. 51 MB
Format : PDF, ePub, Mobi
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Introducing four main personality types in the workplace--Commander, Organizer, Relater and Entertainer--a unique resource presents creative ways and effective strategies to handle difficult people that will help readers diffuse unproductive and damaging behavior.

Hide Your Goat

Author : Steve Gilliland
ISBN : 9781599324203
Genre : Self-Help
File Size : 66. 74 MB
Format : PDF, Kindle
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Hide Your Goat is for every person who has ever said, “Why me?” It is for every person who feels like everywhere you turn, you meet problems, obstacles, difficulties – large ones, small ones, all sizes. Filled with thought-provoking questions, ideas and solutions, this book will help you stay positive while dealing with life’s disappointments and the negativity that encompasses our society. Whereas, you can’t change the people and circumstances that try to get your goat, Hide Your Goat will help you stay positive when negativity surrounds you. The book focuses on six core principles. • The Courage to Recognize Who You Are • The Strength to Accept Where You Have Been * The Wisdom to Discern Where You Are Heading * The Knowledge to Acquire What it Takes To Get There * The Awareness to Exclude Who Is Stopping You * The Power to Change What Holds You Back Hide Your Goat makes you aware of how your daily life intersects with a diverse group of people from different backgrounds, opinions and personalities. This book will make you think about yourself and dive deep below the surface to uncover feelings, thoughts and emotions that expose your goat. Regardless of its origin, the expression “gets my goat” is something that resonates with all of us. The fast-paced and stress-filled schedules we maintain “open the gate” to allow people and circumstances to “get our goat.” It’s time to discover, herd, teach, feed, gate, exercise and in the end, Hide Your Goat!

State Capitalism

Author : Joshua Kurlantzick
ISBN : 9780199385720
Genre : Political Science
File Size : 87. 89 MB
Format : PDF
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The end of the Cold War ushered in an age of American triumphalism best characterized by the "Washington Consensus:" the idea that free markets, democratic institutions, limitations on government involvement in the economy, and the rule of law were the foundations of prosperity and stability. The last fifteen years, starting with the Asian financial crisis, have seen the gradual erosion of that consensus. Many commentators have pointed to the emergence of a powerful new rival model: state capitalism. In state capitalist regimes, the government typically owns firms in strategic industries. Not beholden to private-sector shareholders, such firms are allowed to operate with razor-thin margins if the state deems them strategically important. China, soon to be the world's largest economy, is the best known state capitalist regime, but it is hardly the only one. In State Capitalism, Joshua Kurlantzick ranges across the world--China, Thailand, Brazil, Russia, South Africa, Turkey, and more--and argues that the increase in state capitalism across the globe has, on balance, contributed to a decline in democracy. He isolates some of the reasons for state capitalism's resurgence: the fact that globalization favors economies of scale in the most critical industries, and the widespread rejection of the Washington Consensus in the face of the problems that have plagued the world economy in recent years. That said, a number of democratic nations have embraced state capitalism, and in those regimes, state-backed firms like Brazil's Embraer have enjoyed considerable success. Kurlantzick highlights the mixed record and the evolving nature of the model, yet he is more concerned about the negative effects of state capitalism. When states control firms, whether in democratic or authoritarian regimes, the government increases its advantage over the rest of society. The combination of new technologies, the perceived failures of liberal economics and democracy in many developing nations, the rise of modern kinds of authoritarians, and the success of some of the best-known state capitalists have created an era ripe for state intervention. State Capitalism offers the sharpest analysis yet of what state capitalism's emergence means for democratic politics around the world.

The Children Of Men

Author : P. D. James
ISBN : 9780307367716
Genre : Fiction
File Size : 58. 69 MB
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The Children of Men begins in England in 2021, in a world where all human males have become sterile and no child will be born again. The final generation has turned twenty-five, and civilization is giving way to strange faiths and cruelties, mass suicides and despair. Theodore Faron, Oxford historian and cousin to the omnipotent Warden of England, a dictator of great subtlety, has resigned himself to apathy. Then he meets Julian, a bright, attractive woman, who wants Theo to join her circle of unlikely revolutionaries, a move that may shatter his shell of passivity.… And maybe, just maybe, hold the key to survival for the human race. From the Trade Paperback edition.

Ghost Fleet

Author : P. W. Singer
ISBN : 9780544145979
Genre : Fiction
File Size : 48. 86 MB
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"A novel that reads like science fiction but bristles with rich detail about how the next World War could be fought." —Vice “A modern-day successor to tomes such as The Hunt for Red October from the late Tom Clancy.” —USA Today What Will World War III Look Like? Ghost Fleet is a page-turning imagining of a war set in the not-too-distant future. Navy captains battle through a modern-day Pearl Harbor; fighter pilots duel with stealthy drones; teenage hackers fight in digital playgrounds; Silicon Valley billionaires mobilize for cyber-war; and a serial killer carries out her own vendetta. Ultimately, victory will depend on who can best blend the lessons of the past with the weapons of the future. But what makes the story even more notable is that every trend and technology in book—no matter how sci-fi it may seem—is real. The debut novel by two leading experts on the cutting edge of national security, Ghost Fleet has drawn praise as a new kind of technothriller while also becoming the new “must-read” for military leaders around the world. “A wild book, a real page-turner.” —The Economist “Ghost Fleet is a thrilling trip through a terrifyingly plausible tomorrow. This is not just an excellent book, but an excellent book by those who know what they are talking about. Prepare to lose some sleep.”—D. B. Weiss, writer of HBO’s Game of Thrones “It’s exciting, but it’s terrifying at the same time.”—General Robert Neller, commandant of the U.S. Marine Corps

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