luxury the chinese way the emergence of a new competitive scenario

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Luxury The Chinese Way

Author : S. Rovai
ISBN : 1137537736
Genre : Business & Economics
File Size : 42. 61 MB
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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

The Bling Dynasty

Author : Erwan Rambourg
ISBN : 1118950291
Genre : Business & Economics
File Size : 89. 26 MB
Format : PDF
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The book contains 10 chapters looking at Chinese consumption of luxury products from different angles. Luxury sale by nationality is an angle that has not been explored, despite its obvious relevance to the industry. With a global perspective on the industry, spanning the markets of western Europe, Hong Kong, Korea and the US, the book will provide insight into the habits and preference of the Chinese luxury brand consumer through interviews with brand managers, retailers and consumers. Each chapter will act as case studies and will include illustrations and real life examples.

Luxury China

Author : Michel Chevalier
ISBN : 9781118181546
Genre : Business & Economics
File Size : 87. 92 MB
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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

The Incredible Human Journey

Author : Alice Roberts
ISBN : 9781408810910
Genre : Science
File Size : 56. 34 MB
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Alice Roberts has been travelling the world - from Ethiopian desert to Malay peninsula and from Russian steppes to Amazon basin - in order to understand the challenges that early humans faced as they tried to settle continents. On her travels she has witnessed some of the daunting and brutal challenges our ancestors had to face: mountains, deserts, oceans, changing climates, terrifying giant beasts and volcanoes. But she discovers that perhaps the most serious threat of all came from other humans. When our ancestors set out from Africa there were already two other species of human on the planet: Neanderthal in Europe and Homo erectus in Asia. Both (contrary to popular perception) were intelligent, adept at making tools and weapons and were long adapted to their environments. So, Alice asks, why did only Homo sapiens survive? Part detective story, part travelogue, and drawing on the latest genetic and archaeological discoveries, Alice examines how our ancestors evolved physically in response to these challenges, finding out how our colour, shape, size, diet, disease resistance and even athletic ability have been shaped by the range of environments that our ancestors had to survive. She also relates how astonishingly closely related we all are. As a lecturer in Anatomy at Bristol University, Alice Roberts is eminently qualified to write this book. As a talented artist, she is perfectly qualified to illustrate it, and dotted throughout this lively book are many of the sketches and photographs from her travels.

Bi And Multilingual Universities European Perspectives And Beyond

Author : Daniela Veronesi
ISBN : 8860460247
Genre : Education
File Size : 79. 73 MB
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Scenario Planning

Author : Woody Wade
ISBN : 9781118170151
Genre : Business & Economics
File Size : 63. 42 MB
Format : PDF, Kindle
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Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?

The End Of Copycat China

Author : Shaun Rein
ISBN : 9781118926727
Genre : Business & Economics
File Size : 48. 14 MB
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China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China. Survey the development of innovation taking place in China's economy, from an insider's perspective Consider the changes that must take place to shore up the broken growth model Examine the consumer trends emerging in the midst of rapid market evolution Understand how China's rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and "business as usual" won't get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside.

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