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Author : Michael Evamy
ISBN : 1856698947
Genre : Design
File Size : 33. 79 MB
Format : PDF, Kindle
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Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Marketing Communications

Author : Micael Dahlen
ISBN : 9780470319925
Genre : Business & Economics
File Size : 82. 40 MB
Format : PDF, Mobi
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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

Fonts Logos

Author : Doyald Young
ISBN : 0967331609
Genre : Lettering.
File Size : 76. 4 MB
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The Code Of Federal Regulations Of The United States Of America

Author :
ISBN : STANFORD:36105063628114
Genre : Administrative law
File Size : 48. 61 MB
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The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.

The Genera Of Fishes And A Classification Of Fishes

Author : David Starr Jordan
ISBN : 0804702012
Genre : Nature
File Size : 73. 30 MB
Format : PDF, Kindle
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The Genera Of Fishes

Author :
Genre :
File Size : 46. 72 MB
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Designing Brand Identity

Author : Alina Wheeler
ISBN : 9781118418741
Genre : Design
File Size : 46. 76 MB
Format : PDF, Docs
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

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