how 30 great ads were made from idea to campaign

Download Book How 30 Great Ads Were Made From Idea To Campaign in PDF format. You can Read Online How 30 Great Ads Were Made From Idea To Campaign here in PDF, EPUB, Mobi or Docx formats.

How 30 Great Ads Were Made

Author : Eliza Williams
ISBN : 1856698211
Genre : Design
File Size : 80. 69 MB
Format : PDF, Mobi
Download : 600
Read : 287

Download Now Read Online

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.

The Ad Makers

Author : Tom von Logue Newth
ISBN : 9781136017049
Genre : Performing Arts
File Size : 25. 30 MB
Format : PDF, ePub, Docs
Download : 457
Read : 900

Download Now Read Online

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Promotional Culture And Convergence

Author : Helen Powell
ISBN : 9781136474385
File Size : 47. 16 MB
Format : PDF
Download : 579
Read : 1225

Download Now Read Online

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

Creative Strategy And The Business Of Design

Author : Douglas Davis (Professor of Advertising)
ISBN : 9781440341557
Genre : Advertising
File Size : 25. 89 MB
Format : PDF, Docs
Download : 581
Read : 686

Download Now Read Online

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. "Creative Strategy and the Business of Design" fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do."

Hey Whipple Squeeze This

Author : Luke Sullivan
ISBN : 9781118237182
Genre : Business & Economics
File Size : 68. 40 MB
Format : PDF
Download : 893
Read : 205

Download Now Read Online

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Buying In

Author : Rob Walker
ISBN : 9780812974096
Genre : Business & Economics
File Size : 68. 13 MB
Format : PDF
Download : 561
Read : 1232

Download Now Read Online

Originally published in hardcover in 2008 with title: Buying in: the secret dialogue between what we buy and who we are.

Managing Media Work

Author : Mark Deuze
ISBN : 9781412971249
Genre : Business & Economics
File Size : 66. 60 MB
Format : PDF
Download : 442
Read : 463

Download Now Read Online

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Top Download:

New Books