hacking the electorate how campaigns perceive voters

Download Book Hacking The Electorate How Campaigns Perceive Voters in PDF format. You can Read Online Hacking The Electorate How Campaigns Perceive Voters here in PDF, EPUB, Mobi or Docx formats.

Hacking The Electorate

Author : Eitan Hersh
ISBN : 9781107102897
Genre : Political Science
File Size : 73. 49 MB
Format : PDF, ePub, Mobi
Download : 365
Read : 603

Download Now Read Online

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.

Ground Wars

Author : Rasmus Kleis Nielsen
ISBN : 9780691153056
Genre : Business & Economics
File Size : 52. 45 MB
Format : PDF, ePub, Mobi
Download : 647
Read : 1328

Download Now Read Online

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

Anxious Politics

Author : Bethany Albertson
ISBN : 9781107081482
Genre : Political Science
File Size : 76. 33 MB
Format : PDF
Download : 446
Read : 888

Download Now Read Online

Anxious Politics argues that political anxiety affects the news we consume, who we trust, and what public policies we support.

The Unheavenly Chorus

Author : Kay Lehman Schlozman
ISBN : 9781400841912
Genre : Political Science
File Size : 43. 29 MB
Format : PDF, ePub
Download : 806
Read : 367

Download Now Read Online

Politically active individuals and organizations make huge investments of time, energy, and money to influence everything from election outcomes to congressional subcommittee hearings to local school politics, while other groups and individual citizens seem woefully underrepresented in our political system. The Unheavenly Chorus is the most comprehensive and systematic examination of political voice in America ever undertaken--and its findings are sobering. The Unheavenly Chorus is the first book to look at the political participation of individual citizens alongside the political advocacy of thousands of organized interests--membership associations such as unions, professional associations, trade associations, and citizens groups, as well as organizations like corporations, hospitals, and universities. Drawing on numerous in-depth surveys of members of the public as well as the largest database of interest organizations ever created--representing more than thirty-five thousand organizations over a twenty-five-year period--this book conclusively demonstrates that American democracy is marred by deeply ingrained and persistent class-based political inequality. The well educated and affluent are active in many ways to make their voices heard, while the less advantaged are not. This book reveals how the political voices of organized interests are even less representative than those of individuals, how political advantage is handed down across generations, how recruitment to political activity perpetuates and exaggerates existing biases, how political voice on the Internet replicates these inequalities--and more. In a true democracy, the preferences and needs of all citizens deserve equal consideration. Yet equal consideration is only possible with equal citizen voice. The Unheavenly Chorus reveals how far we really are from the democratic ideal and how hard it would be to attain it.

The Persuasive Power Of Campaign Advertising

Author : Travis N. Ridout
ISBN : 9781439903339
Genre : Business & Economics
File Size : 24. 22 MB
Format : PDF, Mobi
Download : 287
Read : 760

Download Now Read Online

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Fear And Loathing

Author : Hunter S. Thompson
ISBN : 9780007204489
Genre : Presidents
File Size : 56. 67 MB
Format : PDF, ePub
Download : 395
Read : 1112

Download Now Read Online

An unorthodox account of the US presidential electoral process in all its madness and corruption.

Born Digital

Author : Urs Gasser
ISBN : 9781458725448
Genre : Digital media
File Size : 41. 55 MB
Format : PDF, Kindle
Download : 613
Read : 953

Download Now Read Online

The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.

Top Download:

New Books