global turning points understanding the challenges for business in the 21st century

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Global Turning Points

Author : Mauro F. Guillén
ISBN : 9781107138681
Genre : Business & Economics
File Size : 63. 31 MB
Format : PDF
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This book offers an accessible, yet sophisticated analysis of major global turning points and future scenarios with an emphasis on actionable issues.

International Marketing In Rapidly Changing Environments

Author : Bryan Jean
ISBN : 9781781908976
Genre : Business & Economics
File Size : 54. 35 MB
Format : PDF, Docs
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Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to students. Papers in part one focus on innovation from emerging markets, including the impact of technological innovation on management innovation in terms of global account management in emerging markets firms and the impact of context on international strategic alliance knowledge transfer and innovation. Part two combines studies with a small- and medium-sized firm perspective and a focus on entrepreneurship. Part 3 looks at export marketing issues, such as sales subsidiaries, foreign channel selection and dependence on export channel co-ordination. Part 4 is devoted to globalization and culture issues, including the dimensions of a global company and the impact of pervasion of national culture on consumers? Evaluation of MNEs performance. Part 5 deals with the effectiveness of alternative teaching methods of international marketing.

The Laws Of Globalization And Business Applications

Author : Pankaj Ghemawat
ISBN : 9781107162921
Genre : Business & Economics
File Size : 86. 73 MB
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This book explains not only why the world isn't flat but also the patterns that govern cross-border interactions.

Handbook Of Emerging Market Multinational Corporations

Author : Mehmet Demirbag
ISBN : 9781782545019
Genre : Business & Economics
File Size : 65. 34 MB
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The Handbook of Emerging Market Multinational Corporations focuses on why emerging market multinationals internationalize, how they do so and the advantages they explore and exploit as they internationalize. The Handbook highlights the requirement for

Multinational Enterprises Markets And Institutional Diversity

Author : Alain Verbeke
ISBN : 9781784414214
Genre : Business & Economics
File Size : 81. 10 MB
Format : PDF
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This research volume in honour of the late Daniël Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies. More specifically, the key question addressed in this volume is whether (and how) elements of institutional diversity affect MNE behaviour. Key sections include: New Governance Determinants of MNE Behaviour; New Approaches to Defining and Measuring Institutional Distance; New Perspectives on the Role of Country Specific Advantages in International Business Decisions; Institutional Diversity in the Emerging Economy Context.

Global E Commerce

Author : Kenneth L. Kraemer
ISBN : 9781139458160
Genre : Business & Economics
File Size : 61. 95 MB
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Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Turning The World Upside Down

Author : Nigel Crisp
ISBN : 9781853159336
Genre : Medical
File Size : 24. 56 MB
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Turning the World Upside Down is a search to understand what is happening and what it means for us all. It is based on Nigel Crisp's own journey from running the largest health system in the world to working in some of the poorest countries, and draws upon his own experiences to explore new ideas and innovations around the world. The book has three unique features: Describes what rich countries can learn from poorer ones, as well as the other way round Deals with health in rich and poor countries in the same way, not treating them as totally different, and suggests that instead of talking about international development we should talk about co-development Sets out a new vision for global health, and our rights and accountabilities as citizens of the world There is an unfair import export business in people and ideas that flourishes between rich and poor countries. Rich countries import trained health workers and export their ideas and ideology about health in poorer ones, whether or not they are appropriate or useful. What, Nigel Crisp asks, if we were to turn the world upside down - so the import export business was reversed and poorer countries exported their ideas and experience whilst richer ones exported their health workers? Health leaders in poorer countries, without the resources or the baggage of rich countries, have learned to innovate, to build on the strengths of the population and their communities and develop new approaches that are relevant for the rich and poor alike. At the same time, richer countries and their health workers could help poorer countries to train, in their own country, the workers they need for the future. They would help pay a debt for all the workers who have migrated and learn themselves the new ways of working, which they will need in the 21st Century. We could stop talking about international development - as something the rich world does to the poor - and start talking about co-development, our shared learning and shared future. There is already a movement of people and ideas travelling in this direction. Young people get this intuitively. Many thousands of young professionals want a different professional education for themselves - in global health. Together with the leaders from poorer countries and the innovators around the world, they are creating a new global vision for health. Turning the World Upside Down is a search for understanding that helps us to see how Western Scientific Medicine, which has served us so well in the 20th Century, needs to adapt and evolve to cope with the demands of the 21st Century. It sets our a new vision and concludes by describing the actions we need to take to accelerate the change.

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