digital wars apple google microsoft and the battle for the internet

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Digital Wars

Author : Charles Arthur
ISBN : 9780749472047
Genre : Business & Economics
File Size : 24. 33 MB
Format : PDF, Docs
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

Principles Of Internet Marketing

Author : Ward A. Hanson
ISBN : STANFORD:36105060250672
Genre : Business & Economics
File Size : 38. 81 MB
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This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.

Screen Digest

Author :
ISBN : IND:30000047340454
Genre : Audio-visual materials
File Size : 73. 16 MB
Format : PDF
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Author : Bertie Charles Forbes
ISBN : UCSC:32106013695884
Genre : Business
File Size : 60. 83 MB
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Great Events

Author :
ISBN : 1587650584
Genre :
File Size : 22. 29 MB
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First Stop For Jobs And Industries

Author : Jennifer A. Dupuis
ISBN : 0787639508
Genre : Reference
File Size : 59. 78 MB
Format : PDF
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Profiles over 1000 industries and 500 occupations and provides reviews of the top companies.

Business Two Point Zero

Author :
ISBN : MINN:31951P01005118N
Genre : Electronic commerce
File Size : 57. 55 MB
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