design for online engagement seo content and design optimization for editors and designers

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Design For Online Engagement

Author : David Holston
ISBN : 9781440334481
Genre : Design
File Size : 50. 10 MB
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The world changes on a daily basis. People's needs change, political, technical and social thinking changes, and your site will need to change to reflect the world around it. On a daily basis you need to be aware of any number of elements including strategy, brand, search, content, design, code, and measurement. And you need to be constantly checking to make sure you’re on course. The Web never sleeps, and neither should your site.

Show Me Don T Tell Me

Author : Dave Holston
ISBN : 9781440338977
Genre : Design
File Size : 32. 75 MB
Format : PDF, ePub
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A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

The Strategic Designer

Author : David Holston
ISBN : 1440315183
Genre : Design
File Size : 58. 97 MB
Format : PDF, Kindle
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The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.


Author : Lee Odden
ISBN : 9781118167779
Genre : Business & Economics
File Size : 35. 70 MB
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

The Art Of Seo

Author : Eric Enge
ISBN : 9781449324889
Genre : Computers
File Size : 67. 71 MB
Format : PDF, Mobi
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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of, Inc., author of New York Times bestseller Delivering Happiness

Content Strategy At Work

Author : Margot Bloomstein
ISBN : 9780123919298
Genre : Computers
File Size : 53. 59 MB
Format : PDF, Mobi
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Learning Web Design

Author : Jennifer Niederst Robbins
ISBN : 9780596527525
Genre : Computers
File Size : 25. 86 MB
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A guide to Web design basics covers HTML, lists, links, tables, and frames, authoring programs, Web graphics applications, navigation systems, and information and interface design.

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