color forecasting for fashion

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Colour Forecasting For Fashion

Author : Kate Scully
ISBN : 1856698807
Genre : Art
File Size : 71. 75 MB
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How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors.

Fashion Trends

Author : Eundeok Kim
ISBN : 9780857853158
Genre : Design
File Size : 79. 15 MB
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This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Colour Forecasting

Author : Tracy Diane
ISBN : 9781405143776
Genre : Design
File Size : 21. 26 MB
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The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop ‘colour stories’.

Fashion Forecasting

Author : Evelyn L. Brannon
ISBN : 9781628925463
Genre : Business & Economics
File Size : 21. 35 MB
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With real life industry examples and case studies, this text provides students with the knowledge and practices used by professionals to forecast fashion trends.

Intelligent Fashion Forecasting Systems Models And Applications

Author : Tsan-Ming Choi
ISBN : 9783642398698
Genre : Business & Economics
File Size : 88. 86 MB
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Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.

The Color Revolution

Author : Regina Lee Blaszczyk
ISBN : 9780262017770
Genre : Art
File Size : 72. 8 MB
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"In association with the Lemelson Center, Smithsonian Institute, Washington, D.C."

Color And Design

Author : Marilyn DeLong
ISBN : 9781472520159
Genre : Art
File Size : 35. 53 MB
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From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

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