beam straight up the bold story of the first family of bourbon

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Beam Straight Up

Author : Fred Noe
ISBN : 9781118438152
Genre : Business & Economics
File Size : 42. 18 MB
Format : PDF, ePub
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An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

American Still Life

Author : F. Paul Pacult
ISBN : 1118045688
Genre : Business & Economics
File Size : 49. 50 MB
Format : PDF
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The Big Man Of Jim Beam

Author : Jim Kokoris
ISBN : 9781119320173
Genre : Business & Economics
File Size : 77. 5 MB
Format : PDF, Docs
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Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon" The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the "First Family of Bourbon" to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence. Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people. Read colorful stories about growing up as "bourbon royalty" Trace Booker's journey from apprentice to world's largest bourbon distiller Learn how innovation and a commitment to quality delivers product longevity Gain deep, personal insight on creating a brand that becomes a legend Booker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. The Big Man of Jim Beam tells the story, and digs out the wisdom and insight from this legendary leader.

Tipping Sacred Cows

Author : Jake Breeden
ISBN : 9781118431924
Genre : Business & Economics
File Size : 35. 85 MB
Format : PDF, Mobi
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Strategies for overcoming the "sacred cows" that hold people back at work We all know the "sacred cows" at work?the conventional wisdom to try your best, work well with others, and produce excellent work. But these cherished nuggets of advice, in practice, have a dark side that can lead to career-limiting unintended consequences. Based on Jake Breeden's experience coaching thousands of leaders in 27 countries, and the latest scientific research in behavioral economics, neuroscience, and psychology, Tipping Sacred Cows reveals how to overcome the dangerous behaviors that masquerade as virtues at work, and how to lead with fewer self-imposed limitations and greater results. Identifies the seven most common sacred cows at work, including balance that turns bland, creativity that conceals narcissism, and passion that becomes obsession Offers simple steps for recognizing and overcoming the potentially career-limiting effects of each of the most common sacred cows Written by Jake Breeden, a faculty member at Duke University's Corporate Education program, rated by Businessweek and The Financial Times as #1 in the world Tipping Sacred Cows shines a light on the hidden traps that lie between good intentions and great results, clearing a path so leaders can finally realize their full potential at work. Take this quick 21-question survey to find out which of the seven sacred cows are standing in your way at work.

Crafting The Customer Experience For People Not Like You

Author : Kelly McDonald
ISBN : 9781118461679
Genre : Business & Economics
File Size : 90. 58 MB
Format : PDF, Kindle
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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A detailed guide to core customer groups including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes Includes onsumer insights that will help business leaders deliver a better business experience with every customer You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.

Zero Risk Real Estate

Author : Chip Cummings
ISBN : 9781118459355
Genre : Business & Economics
File Size : 38. 42 MB
Format : PDF, ePub, Docs
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Get the confidence and tools to take advantage of this growing method of investing Tax liens sales and tax deed auctions, conducted by governmental agencies for delinquent taxes on real estate, are not new—they have been around for more than 200 years. But until recently, they remained a small niche market for investors. However, as more people become delinquent on their real estate taxes due to the increased foreclosure market, and local governments look for revenues wherever they can find them, this investing methodology has become increasingly popular - and it can be done from anywhere. Zero Risk Real Estate shows readers exactly what to look for, what to avoid, and how to get the biggest return with the smallest amount of risk. Explains how to utilize the internet for research and investing from anywhere in the world! Gives step-by-step advice on how to determine your investment objectives and where to find tax sale listings Details how to take advantage of "over-the-counter" bargains and increase your returns Shows what to do once you have your new tax certificate, and how to "cash in" This is not a get-rich-quick infomercial approach—it is a real investing strategy that is expected to grow over the next several years as an appealing alternative to the stock market and other investments. Using real-life examples and case studies, this book walks you through the process step-by-step to make it easy for beginners, and shares advanced investing techniques for more experienced investors.

The Art Of Explanation

Author : Lee LeFever
ISBN : 9781118417317
Genre : Business & Economics
File Size : 83. 50 MB
Format : PDF, ePub, Docs
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

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