a million little bricks the unofficial illustrated history of the lego phenomenon

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A Million Little Bricks

Author : Sarah Herman
ISBN : 9781620878675
Genre : Business & Economics
File Size : 36. 46 MB
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Toy of the Year, Toy of the Century, Greatest Toy of All Time . . . there aren't many titles that havenÕt been bestowed on LEGO toys, and itÕs not hard to see why. From its inception in the early 1930s right up until today, the LEGO GroupÕs history is as colorful as the toys it makes. Few other playthings share the LEGO brandÕs creative spirit, educative benefits, resilience, quality, and universal appeal. The LEGO name is now synonymous with playtime, but it wasnÕt always so. This history charts the birth of the LEGO Group in the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The companyÕs ever-increasing catalogof productsÑincluding the earliest wooden toys, plastic bricks, play themes, and other building systems such as DUPLO, Technic, and MINDSTORMSÑare chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games. Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first-century children and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. As nostalgic as it is contemporary, A Million Little Bricks will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten Minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

Lego Studies

Author : Mark J.P. Wolf
ISBN : 9781317935452
Genre : Social Science
File Size : 25. 19 MB
Format : PDF
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Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

Extreme Bricks

Author : Sarah Herman
ISBN : 9781782433859
Genre : Art
File Size : 89. 21 MB
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From the Great Pyramid of Giza and Hogwarts, to a fully functioning harpsichord and James May's LEGO house, man has never shied away from an extreme building challenge, and the LEGO builders of the twenty-first century are no different. Whether they're re-creating the works of ancient masters in brick form or building life-size superheroes, some LEGO fans are taking their passion for plastic to the extreme. Sarah Herman has brought together some of the world's most ambitious builders in a fact-filled showcase of truly mind-blowing models for this exciting illustrated book that will delight all AFOLs (adult fans of LEGO).

Building A History

Author : Sarah Herman
ISBN : 1844681254
Genre : Toy industry
File Size : 86. 89 MB
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The history of LEGO from its early days making yo-yos and other wooden toys (which continued until the 1960s), a record of its toys, including the famous building bricks and Duplo and how it's adapted to the changing toy market e.g. bringing in licensed products such as Star Wars and Harry Potter. The book will also include LEGO world records, the LEGOLAND theme parks and their development, including how they commemorate world events such as President Obama's inauguration was anticipated with an impressive LEGO display. In more recent times, James May built a LEGO house, complete with flushing LEGO toilet and people have sailed in homemade LEGO boats. This fascinating book contains lots of LEGO facts including how wooden yo-yo discs were turned I to truck wheels when the yo-yo craze died, how many bricks were used in LEGOLAND's Mount Rushmore and the meaning of LEGO – 'play well' and 'I put together'. The book ends with a chapter full of practical tips and designs for making objects out of LEGO e.g. keeping balance, hollow insides to save on using bricks, waterproofing etc.

When Cats Turn Bad

Author : Sarah Herman
ISBN : 1840247843
Genre : Humor
File Size : 31. 71 MB
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They may look cute and fluffy, they may even appear affectionate - but don't be fooled. This is what happens when cats turn bad. It's not pretty. These malicious moggies are rude, crude and foul-mouthed. Here at last is a book that exposes cats' true agenda. Combining photos of the coolest cats with captions that reveal their inner wickedness, When Cats Turn Bad shows our furry friends are no pussies.

Brick By Brick

Author : David Robertson
ISBN : 9780307951625
Genre : Business & Economics
File Size : 62. 61 MB
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

The Unofficial Lego Builder S Guide

Author : Allan Bedford
ISBN : 9781593270544
Genre : Technology & Engineering
File Size : 28. 1 MB
Format : PDF, ePub, Mobi
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Presents a guide to constructing toys, miniature buildings, and art projects with LEGOs, covering topics such as scale, bonding patterns, model designs, grids, mosaics, games, tools, and techniques.

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